" Tonight, some thirty thousand couples will have their first date because of OkCupid. Roughly three thousand of them will end up together long-term. Two hundred of those will get married, and many of them, of course, will have kids. There are children alive and pouting today, grouchy little humans refusing to put their shoes on right now, who would never have existed but for the whims of our HTML. "

― Christian Rudder , Dataclysm: Who We Are (When We Think No One's Looking)