" The new monopolists of the Gilded Age preferred to believe that they were not merely profiteering, but building a new and better society. They were bravely constructing a new order that discarded old ways and replaced them with an enlightened future characterized by rule by the strong, by a new kind of industrial Übermensch who transcended humanity’s limitations. The new monopolies were the natural successor to competition, just as man had evolved from the ape. "

― Tim Wu , The Curse of Bigness: Antitrust in the New Gilded Age