" Defining Your Brand Now, answer these ten questions about your remaining idea cards as a whole. This time, write down your answers. Be sure to use your writing super powers, answering each question with rich and vibrant detail. What are the two to three genres you chose? Why were you drawn to write these genres in particular? Who is the target reader you defined in Chapter 4? Are there any recurrent time periods or settings across multiple ideas? Are there any recurrent situations? Are there any recurrent themes or symbols? "

― Emlyn Chand , Discover Your Brand: A Do-It-Yourself Branding Workbook for Authors (Novel Publicity Guides to Writing & Marketing Fiction 1)