" If the international response to natural disasters was rational, we would expect a greater amount of funding to be provided to larger disasters and to disasters that occur in poorer countries, which are less able to cope. But that’s not what happens. Funding seems to be allocated in proportion with how evocative and widely publicized the disaster is, rather than on the basis of its scale and severity. "

― William MacAskill , Doing Good Better: How Effective Altruism Can Help You Make a Difference