" When you stop relying on aversive controls such as threats, intimidation, and punishment, and when you know how to use reinforcement to get not just the same but better results, your perception of the world undergoes a shift. You don’t have to become a wimp. You don’t have to give up being in charge. You lose nothing of yourself. You just see things you didn’t see before. "

― Karen Pryor , Reaching the Animal Mind: Clicker Training and What It Teaches Us About All Animals