" On the surface, a tool to save on prescriptions, an app for a department store, and an optimized tool for renting dresses don’t seem to have much in common. I had therefore initially grouped them separately. While elevating trends, though, I realized that they all had the underlying intent of helping to optimize a shopping experience in some way. "

― Rohit Bhargava , Non-Obvious: How to Think Different, Curate Ideas & Predict The Future