" Part of what the health group sells from time to time is weight-loss strategies. And the science of weight loss is purely mathematics.… There’s no mystery to it at all. You take in less calories, you burn more calories, you will lose weight every time.… And yet, Bill, as you know, the people buying weight-loss products don’t necessarily actually want to lose weight. What they are really looking for, of course, is the excitement and the hope of losing weight. And what they want is, they want someone who can hit that emotional button for them again and again and again and again.… What they want is to become the hero of their own story. "

― Mikita Brottman , An Unexplained Death: The True Story of a Body at the Belvedere