" The viewing figures we saw earlier in this book suggest that sport is the most important communal activity in many people’s lives. Nearly a third of Americans watch the Super Bowl. However, European soccer is even more popular. In the Netherlands, possibly the European country that follows its national team most eagerly, three-quarters of the population watch Holland’s biggest soccer games. In many European countries, World Cups may now be the greatest shared events of any kind. To cap it all, World Cups mostly take place in June, the peak month for suicides in the Northern Hemisphere. How many Exleys have been saved from jumping off apartment buildings by international soccer tournaments, the world’s biggest sporting events? "

― Simon Kuper , Soccernomics