" Aspiring only to second-place goals is a first-rate way to hedge our bets. Among the least appreciated reasons for doing superficial, second-rate work of any kind is the comfort of knowing that it’s not our best that’s on the line. Far more is at risk when we do what we really want to do rather than something less. I don’t think we’ll ever fully appreciate the role of not daring to risk a shattered dream in limiting people to second-choice careers and third-choice lives. "
― Ralph Keyes , The Courage to Write: How Writers Transcend Fear