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" For example, “the sun” in French is le soleil, a masculine noun, and, for the French, a word closely associated with the Sun King, Louis XIV. The French, who imprint this reference at a young age, perceive the sun as male and, by extension, see males as brilliant and shining. Women, on the other hand, are associated with the moon, la lune, a feminine word. The moon, of course, does not shine by herself; she reflects the light of the sun. We can learn much about the relationship between French men and French women through this observation and the understanding of how French children receive the imprint of these terms. For "

Clotaire Rapaille , The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


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Clotaire Rapaille quote : For example, “the sun” in French is le soleil, a masculine noun, and, for the French, a word closely associated with the Sun King, Louis XIV. The French, who imprint this reference at a young age, perceive the sun as male and, by extension, see males as brilliant and shining. Women, on the other hand, are associated with the moon, la lune, a feminine word. The moon, of course, does not shine by herself; she reflects the light of the sun. We can learn much about the relationship between French men and French women through this observation and the understanding of how French children receive the imprint of these terms. For