" The majority of us are the players, and only a few make the rules of the game. Playing can be fun, but getting to make the rules is far more empowering.
It all starts with your idea. If it's your idea, you get to make the rules.... but unless you find something that the players find interesting, no one will play your game. "

― Saumita Banerjee , In the Arena: Unleash your entrepreneurial spirit, make your idea a roaring success