" How to Win a Fight - Step 1: Always make eye contact. Step 2: Go ahead and use henchmen - these days it's unnecessary and frowned upon to fight your own battles, especially with so many henchmen out of work. Step 3: Run lots of attack ads - I have run about 500 attack ads this year, and I expect that I will buy even more air time next year, because my enemies are getting stronger. "

― John Hodgman , The Areas of My Expertise: An Almanac of Complete World Knowledge Compiled with Instructive Annotation and Arranged in Useful Order