" Most people see the problem of love primarily as that of being loved, rather than that of loving, of one’s capacity to love. Hence the problem to them is how to be loved, how to be lovable … Many of the ways to make oneself lovable are the same as those used to make oneself successful, to ‘win friends and influence people’. As a matter of fact, what most people in our culture mean by being lovable is essentially a mixture between being popular and having sex appeal. "

― Shrayana Bhattacharya , Desperately Seeking Shah Rukh: India's Lonely Young Women and the Search for Intimacy and Independence