" We instinctively feel an overwhelming desire to take sides: organic or conventional, fair or free trade, "pure" or genetically engineered food, wild or farm-raised fish. Like most things in life, though, the sensible answer lies somewhere between the extremes, somewhere in that dull but respectable placed called the pragmatic center. To be a centrist when it comes to food is, unfortunately, to be a radical. "

― James McWilliams , Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly