" Your deepest desire,” he observes, “is the one manifested by your daily life and habits.”6 This is because our action—our doing—bubbles up from our loves, which, as we’ve observed, are habits we’ve acquired through the practices we’re immersed in. That means the formation of my loves and desires can be happening “under the hood” of consciousness. I might be learning to love a telos that I’m not even aware of and that nonetheless governs my life in unconscious ways. "

― James K.A. Smith , You Are What You Love: The Spiritual Power of Habit