" The concept of shokunin, an artisan deeply and singularly dedicated to his or her craft, is at the core of Japanese culture. Japan’s most famous shokunin these days is Jiro Ono, immortalized in the documentary Jiro Dreams of Sushi, but you will encounter his level of relentless focus across the entire food industry. "

― Matt Goulding , Rice, Noodle, Fish: Deep Travels Through Japan's Food Culture