" This is how a great short piece of comedy works: The reader feels as though the writer is taking them on a leisurely stroll along a simple garden path, parasol in hand, and in a careful and measured way, pointing out all the funny and wonderful things in this hilarious comedy world. Showing them too much, or veering off the path by introducing concepts unrelated to your title, or racing through, introducing hard-to-understand concepts too quickly, you’ll give the reader more than they bargained for. They’ll get scared and abandon the journey. "

― Scott Dikkers , How to Write Funnier: Book Two of Your Serious Step-by-Step Blueprint for Creating Incredibly, Irresistibly, Successfully Hilarious Writing (How to Write Funny 2)