" If we hope to stem the mass destruction that inevitably attends our economic system (and to alter the sense of entitlement - the sense of contempt, the hatred - on which it is based), fundamental historical, social, economic, and technological forces need to be pondered, understood, and redirected. Behavior won't change much without a fundamental change in consciousness. The question becomes: How do we change consciousness? "

― Derrick Jensen , The Culture of Make Believe