QUOTE : When I started working in commercials, I quickly learned some rules for hawking products: 1. Audiences like their soda in frosty mugs. It should look straight out of Santa’s Village. 2. People respond to cereal floating in foamy milk. 3. When lapping up soup, viewers like to see kids dressed in cable knit sweaters by a fire. 4. A golden retriever in the background never hurt the sale of anything.