" Hochschild wonders about the false self we create when we turn our happiness on and off like a light, when we use emotion as a commodity in the workplace. As women, we were taught to use our emotions at home, too, as a service to our families.
... The manufacture of happiness actually leads to emotional burnout. There's an ironic correlation between forced cheerfulness and depression.
... Delta Airlines, which institutionalized positive emotional management in the 1970s, now spends nine million dollars a year paying for antidepressants for its employees and their dependents.
(Fuck Happiness, 64). "
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