" BUMMER is a machine with six moving parts. Here’s a mnemonic for the six components of the BUMMER machine, in case you ever have to remember them for a test: A is for Attention Acquisition leading to Asshole supremacy B is for Butting into everyone’s lives C is for Cramming content down people’s throats D is for Directing people’s behaviors in the sneakiest way possible E is for Earning money from letting the worst assholes secretly screw with everyone else F is for Fake mobs and Faker society "

― Jaron Lanier , Ten Arguments For Deleting Your Social Media Accounts Right Now