Home > Author > Peter Morville >

" Ethnographers adopt a particular stance toward people with whom they work. By word and action, in subtle ways and direct statements, they say, “I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them. Will you become my teacher and help me understand?”[102] "

Peter Morville , Intertwingled: Information Changes Everything


Image for Quotes

Peter Morville quote : Ethnographers adopt a particular stance toward people with whom they work. By word and action, in subtle ways and direct statements, they say, “I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel things as you feel them, to explain things as you explain them. Will you become my teacher and help me understand?”[102]