" It's not enough just to do those things anymore; what you must do instead if you want success on any large scale is either figure out a way of getting yourself associated in the audience's mind with their pieties and their sense of 'community,' i.e. ram it home that you're one of THEM; or, alternately, deck and bake yourself into an image configuration so blatant or outrageous that you become a culture myth. "
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