" Euphemism. A form of irony that makes bad things sound good—or at least not as bad. Personification. Pretending things are human: another role-playing trope. Kindergarten Imperative. Issues a command in terms of a personal need. Yogism. A foolishly wise expression. "

― Jay Heinrichs , Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever