" Although ‘Machiavellian’ has become synonymous with strategies based on deceit and manipulation, Machiavelli’s approach was actually far more balanced. He understood that the more the prince was perceived to rely on devious methods, the less likely it would be that they succeeded. The wise strategist would seek to develop a foundation for the exercise of power that went beyond false impressions and harsh punishments, and onto real accomplishments and general respect. "

― Lawrence Freedman , Strategy: A History