" Mr. Stallone had picked up a recent issue and was looking for a wrestler with a specific look - well built and blond - for a role in an upcoming movie. It would be the third in the 'Rocky' series, aptly titled 'Rocky III'...
Two wrestlers who fit that profile immediately came to ...-'Superstar' Billy Graham and Hulk Hogan... It would be the biggest break of his (the Hulk's) life. "

― Bill Apter , Is Wrestling Fixed? I Didn't Know It Was Broken: From Photo Shoots and Sensational Stories to the WWE Network _ Bill Apter's Incredible Pro Wrestling Journey