" In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything. "

― David Amerland , Google Semantic Search: Search Engine Optimization (Seo) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence