" The core belief of the [Day of the Dead] is so poetic and simple: as long as we remember those who have passed away, as long as we tell their stories, sing their songs, tell their jokes, cook their favorite meals, THEN they are with us, around us, and in our hearts. The moment we forget them, [...] then they are truly gone.
(The Art of the Book of Life, Introduction) "

― Jorge R. Gutierrez