" A discussion of the pie in movies would hardly be complete without mention of the classic comic device of custard-pie throwing, now legitimized and made semi-serious as the subversive political act of 'entarting'. 'Entarting' is delivering (by 'lovingly pushing', not throwing) a cream pie into the face of a deserving celebrity, preferably in full view of the world's media, in order to make a point. "

― , Pie: A Global History