" The more I research the emotional elements, the more I realize the divided approach—life on one side, business on the other—is not only ridiculous but harmful to the bottom line. Most individuals run their lives focused solely on meeting their financial needs, and most organizations make decisions based solely on their P&Ls. Traditionally, little or no value is placed on understanding the emotional elements. But in the modern market, it’s creativity—a purely emotional element—that has the ability to change the value of a business simply by altering its perception or usage. "

― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential