" When many people become bonded into one self, as an endogroup, an artificial person is created as an ideal. This endogroup ideal, or endo-ideal becomes the group. Its identity is adopted by every member of the group and the individuals also become the endogroup. The group identity subsumes the self for all except the endo-ideal, creating a special subset of reality which here we will call an endoreality "
― , The Creation of Me, Them and Us