" Campaign ads are often nothing more than political taffy. The ingredients- the facts gathered by researchers such as Alan and me- are mixed together and prepared for the machine. The media experts who create and produce the TV ads stretch and pull this concoction of information to its breaking point, and sometimes beyond. It's cut into thiry & sixty second spots and presented to voters for their viewing consumption. "

― Alan Huffman , We're with Nobody: Two Insiders Reveal the Dark Side of American Politics