" The voiceover promised a baker in Terre Haute, Indiana, who saw colors when he heard music, every note bringing with it a vivid shade on the color spectrum. There was a flutist in Hamburg, Germany, who experienced flavors as shapes and textures. Her favorite was white asparagus, which was a pleasing hexagonal form with smooth bumps all over its surface. There was a writer in Tuscaloosa, Alabama, who saw all her words in colors because each letter of the alphabet appeared to her in a different hue. According to the voiceover, the name of the writer's hometown, with its preponderance of vowels, which were jewel tones of reds and oranges and pinks, was her favorite word. "

― Monique Truong , Bitter in the Mouth