" Do you guys have any questions?" she asked after they popped their first tastes.
"Is there butter in this branzino al sala?" asked a ruddy-cheeked guy who was the latest addition to the team, his mouth full of fish.
"First, 'sala' is a room. It's 'sale'- as in 'salt.' But only tell people that if they specifically ask, otherwise they'll assume it's too salty. And tell them the salt, which dries into a hard crust that's cracked open at the end, preserves the fish's natural flavors and juices as it cooks so it's moist and tender. And no butter, just olive oil, fresh thyme, chervil, and lemon."
"Push this one, guys. We're selling it at thirty-three bucks a pop," Bernard said without looking up from his clipboard.
"Really?" Georgia said. "A little high for my taste, but almost worth it."
"So, it's rich and flavorful?" the new guy continued hopefully.
She shook her head. "Subtle and delicate. Tell them we only serve this when the branzino is really top-notch. Say that and it'll fly. "

― , Georgia's Kitchen