" If a woman drank too much, it was probably because she wasn't fulfilling all her domestic duties. If a man drank too much, it was probably his wife's fault for not fulfilling all her domestic duties. . . . Many so-called experts of the 1950s believed that alcohol abuse was a manifestation of failed gender performance. Which almost shakes out, considering that trying to conform to the role of a perfect 1950s housewife would make any woman want to have a drink. "

― Mallory O'Meara , Girly Drinks: A World History of Women and Alcohol