" When Disney’s children were very young, he’d tried to take
them to places where their imaginations could run wild. But every
carnival or fair seemed to be dirty, poorly run, and filled with vice.
Walt wanted to create a place where people could take their family
and forget the concerns of the everyday world—a place beautiful,
safe, and filled with endless wonder. So at about the same time
that he had started selling assets and conserving his capital, he
pulled aside one of his art directors and had him begin working on
concept sketches for a new kind of amusement park. The sketches
started to illustrate the vision he had in his head, a utopian world
where guests would enter a fairytale world. "

― , The Age of Ideas: Unlock Your Creative Potential