" Men have been taught that the ego is the synonym of evil, and selflessness the ideal of virtue. Here the basic reversal is most deadly. The issue has been perverted and man has been left no alternative--and no freedom. As poles of good and evil, he was offered two conceptions: egotism and altruism. Egotism was held to mean the sacrifice of others to self. Altruism--the sacrifice of self to others. This tied man irrevocably to other men and left him nothing but a choice of pain: his own pain borne for the sake of others or pain inflicted upon others for the sake of self. When it was added that man must find joy in self-immolation, the trap was closed. Man was forced to accept masochism as his ideal--under the threat that sadism was his only alternative. This was the greatest fraud ever perpetrated on mankind. "

― Ayn Rand , The Fountainhead