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" A number of Chinese filmmakers, including Chen Kaige and Li Shaohong, imitated Zhang's visual style in the early 1990s by multiplying various erotic images of the oriental Other for global consumption. Consequently, these films, usually sponsored by multinational corporations and catering to the tastes of global audiences, can be perceived as following the same model -- the Zhang Yimou model. To a great degree, this model also marks the end of formal experiment for the Fifth Generation directors because they must adopt a much more conventional way of filmmaking in order to meed the demand of the global market. "

, Confronting Modernity in the Cinemas of Taiwan and Mainland China


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 quote : A number of Chinese filmmakers, including Chen Kaige and Li Shaohong, imitated Zhang's visual style in the early 1990s by multiplying various erotic images of the oriental Other for global consumption. Consequently, these films, usually sponsored by multinational corporations and catering to the tastes of global audiences, can be perceived as following the same model -- the Zhang Yimou model. To a great degree, this model also marks the end of formal experiment for the Fifth Generation directors because they must adopt a much more conventional way of filmmaking in order to meed the demand of the global market.