" At the time, casting Trump as host was seen as a huge gamble. He had been labeled a “D-lister”—someone who lost all his money, a clownlike figure who couldn’t be taken seriously. Supervising editor of The Apprentice Jonathon Braun told the New Yorker, “We knew Trump was a fake… but we made him out to be the most important person in the world, making the court jester the king. "

― Steven Hassan , The Cult of Trump: A Leading Cult Expert Explains How the President Uses Mind Control