" Every great corporation does one thing well, and in Marriott’s case it’s to help guests disappear. The indistinct architecture, the average service, the room-temperature, everything. You’re gone, blended away by the stain-disguising carpet patterns, the art that soothes you even when your back’s turned. And you don’t even miss yourself, that’s Marriott’s great discovery. Invisibility, the ideal vacation. No more anxiety about your role, your place. Rest here, under our cloak. Don’t fidget, it's just your face that we’re removing. You won’t be needing it until you leave, and here’s a claim check. Don’t worry if you lose it. "

― Walter Kirn , Up in the Air