" All our categories have thus entered the age of the factitious: no more wanting - only getting people to want; no more doing - only getting people to do; no more being worth something - merely getting something to be worth something (witness advertising in general); no more knowing - only letting know; and, last but not least, not so much enjoying, not so much taking pleasure, as getting people to enjoy, getting people to take pleasure. This is the great problem of the moment: to take sexual pleasure serves no purpose - we are supposed to give sexual pleasure, whether to ourselves or to others. Such pleasure has become an act of communication: I am your guest, you are my guest - we exchange pleasure as part of a performative interactivity. Anyone who seeks gratification without communication is a pig. Do communication machines have orgasms? That is another story - but if we try to imagine orgasmic machines, we can do so only by reference to the model of communication machines. As a matter of fact, such orgasmic machines already exist in the shape of our own bodies - bodies coaxed into coming by the subtlest of cosmetic and pleasure-inducing technologies. "
― Jean Baudrillard , The Transparency of Evil: Essays in Extreme Phenomena