" Quantity isnt to be equated with quality, but success in propagation is, in the end, as necessary for memes (however excellent) as it is for organisms. Most organisms leave no issue, and most published books have readerships in the dozens, not thousands, before going out of print for good. Even the greatest works of genius must still pass the test of differential replication. "

― Daniel C. Dennett , From Bacteria to Bach and Back: The Evolution of Minds