" When fake news isn’t completely fabricated, it typically distorts real-world information by tweaking or contorting it, mixing it with true information, and highlighting its most sensational and emotional elements. It then scales rapidly on social media and spreads faster than our ability to verify or debunk it. Once it spreads, it’s hard to put back in the bottle and even harder to clean up, even with a healthy dose of the truth. "

― , The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt