" To choose the wrong strategy is a serious matter. All the movements that only play on liberation, emancipation, on the resurrection of a subject of history, of the group, of the word based on “consciousness raising,” indeed a “raising of the unconscious” of subjects and of the masses, do not see that they are going in the direction of the system, whose imperative today is precisely the overproduction and regeneration of meaning and of speech. "

― Jean Baudrillard , Simulacra and Simulation