" There are “known knowns”, “known unknowns”, “unknown unknowns” and “knowingly unknowns”. There are things we don’t want to know; we don’t know. There are things we want to know but don’t want to learn or don’t want to adapt. There are things we want to know, learn, adapt and share. If we think we can or if we think we can’t, we are right. It is all about thinking. "

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