" Only the extremely strong – those who don’t care what others think – can take an interest in unpopular memes: the truth memes, the Logos memes. Our world has a very simple set up. Emotionally powerful memes are enormously more successful and popular than intellectually powerful memes. The whole of human fate – everything about humanity, the entirety of human history – is bound to that single fact. "

― , The Intelligence Wars: Logos Versus Mythos