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" it? Her publisher hadn’t wanted to hire this space for her book launch. They said it was a waste of money, money that could be used more ‘efficiently’ for marketing, subway posters, targeted ads on Instagram, and she had simply waited until they’d stopped arguing, waving their Excel sheets and projected budgets like white flags, pitching other, cheaper venues, and when they had worn themselves out, she’d smiled sweetly and said, ‘It has to be the Ballroom, I’m afraid. My girls deserve the best. "
― Louise O'Neill , Idol