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1 " When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear. "
― Kate O'Neill , Lessons from Los Gatos: How Working at a Startup Called Netflix Made Me a Better Entrepreneur (and Mentor)
2 " Love doesn’t die with death. Love is like liquid; when it pours out, it seeps into others’ lives. Love changes form and shape. Love gets into everything. Death doesn’t conquer all; love does. Love wins every single time. Love wins by lasting through death. Love wins by loving more, loving again, loving without fear. "
― Kate O'Neill
3 " Embrace iteration as the road to improvement, but don't let that lull you into rolling out poorly-thought-out crap. "
4 " Resilience, in a sense, is applied optimism. "
5 " And all of it generates a data trail. All of it is trackable somewhere at some level, and much of it is traceable to this location. "
― Kate O'Neill , Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces
6 " Because if analytics are people, as I stated early on, it stands to reason that transactions are relationships. "
7 " The Tech Humanist proposal is to ensure that business objectives and human objectives are as aligned as possible so that as automated experiences scale, they scale human values with them, and a sense of what is meaningful to humans surrounds us. "
― Kate O'Neill , Tech Humanist: How You Can Make Technology Better for Business and Better for Humans
8 " Many of the reasons why digital transformations, strategic transformations, and cultural transformations sputter, stall, or fail entirely is because they meet with human resistance to change on a personal level. "
― Kate O'Neill , A Future So Bright: How Strategic Optimism and Meaningful Innovation Can Restore Our Humanity and Save the World
9 " There are fundamental ways that meaning informs our lives and work, if we are conscious of it and recognize its shape. The shape meaning takes in marketing is empathy: All relevant customer understanding and communications flow from being aware of and aligned with the customer’s needs and motivations. In business in a broader sense, the shape meaning takes is strategy. It guides every decision and action. In technology and data science, meaning can drive the pursuit of applied knowledge toward that which improves our experiences and our lives. Creative work becomes more meaningful the more it conveys truth. And in our lives overall, an understanding of what is meaningful to us provides us with purpose, clarity, and intention. "
10 " To consider meaning at any level implies a search for the depth and dimensions of what is significant, what truly matters. "
11 " Analytics are people. And relevance, in terms of offering targeted messages and experiences, is a form of showing respect for your customer’s time and interests. So is discretion regarding their privacy. "
12 " Our need to be shown respect can override our appreciation for things like efficiency, simplicity, or even low cost. "
13 " I’m not here to say that analytics are bad. I’m here to say that analytics are human. Or at least, they represent the real needs and genuine interests of actual human beings; they’re proxies for people. And as such, we are honor bound to be respectful with them, to consider them with nuance and care, to let them guide us toward creating experiences of delight or at least outcomes that fulfill mutual needs, not to use them, manipulate them, and exploit them. "
14 " Relevance is a form of respect. "
15 " We need to reimagine business around new ideas of value, and to understand what value means when it’s about an integrated you in an integrated world. "
16 " Would you still fear the future if you knew you’d done all you could to create the best future possible? "
17 " The biggest problem with the future, though, is that it feels like something we can deal with tomorrow, not today. "
18 " The Tech Humanist mindset is about aligning your business goals with broader human goals so that the more you succeed, the more you bring humanity with you. "
19 " A humanistic philosophy starts with the simple agreement that humanity is important. That’s it. It’s not a political agenda, economic plan, or religious affiliation; it’s just the idea that somehow human life is valuable and worth respecting. "
20 " The key to human-centric digital transformation is knowing your business purpose so you can fulfill it more meaningfully at scale. "
